Looking for a digital marketing company in Mumbai offering drip marketing ? We have awesome news for you! We will discuss about the latest marketing strategies in 2020 and also introduce you to one of the leading digital marketing agencies in India.
In July of 2018, Google rolled out its “PageSpeed” update. This is just one in a long line of search algorithm updates that have kept digital marketers on their toes. For example, Google now understands user intent better than ever before. Its algorithms can input the user’s context, such as the user’s location, search history, and other information, into the search equation. That’s why when you search, “Chinese restaurants” in New York, you don’t get a list of every Chinese restaurant in the United States. With the latest update, Google says it will prioritize fast-loading websites over slow-loading ones when ranking them in search results. Small businesses are particularly vulnerable to this change. They may host their websites in shared server environments that have limited resources. They don’t have the same web development resources that the big guys do, either. One 2016 survey found that only 21% of small businesses planned on improving their website’s performance that year. In addition to Google’s updated algorithms, the way people search has also changed. More people are using mobile phones to search than ever before. For many people, their smartphone is their most important tool for getting online. Local search and image search have also become important factors for marketers to consider. 30% of all mobile searches are related to location and 46% of all Google searches are local. Businesses that cater to a local customer base should focus extensively on their local SEO strategy in 2019. According to one 2017 report, 27% of all searches across the 10 major search sites were for images.
If you have a website then you have to take SEO seriously. Search Engine Optimisation is required for your website to achieve rankings in search engines such as Google and the return on investment is far beyond that of pay per click advertising. SEO techniques can vary and some methods will work better than others for a short time and then cause problems further down the line. Go Lead Digital have tried and tested methods that offer guaranteed success in search engines and we provide a transparent service explaining and educating clients along the way. We provide bespoke SEO campaigns with everything needed for your business to succeed, with a proven track record of success using our in-house techniques developed from our Mumbai SEO Company research centre. Discover additional info at Startup Digital Marketing Agency In Mumbai.
Voice Search & Smart Speakers: The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers: 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today, Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units. Overall, people expect to be using voice search far more in the future: Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”
Go Lead Digital is the thought of two people sharing years of bonding and then landing on a common ground to showcase their different skill set and knowledge. A good friend is all it takes to build a gratifying entity. We are evolving fast, bridging the gap between all platforms, and going from website builder to holistic digital marketing agency. Being born and raised in Mumbai has leaded us to set the stage straight in this Digital World. The plan of working under a name of Go Lead Digital is simple: Lead and explore the opportunity of the digital world. If not us, then who? ‘cause the past decades had been a witness of, the world getting small enough to fit in one palm. We encourage the digital world and look forward to adding value. Visit: https://www.goleaddigital.com/.