Parttime CIO? IT and Training have to do their part. Of course, the tech CRM implementation team have to do their job well! Streamlining configurations, aligning terminology and workflow to your organization, accurately mapping and loading all the historical data they can get their hands on, developing an optimized training plan with consideration for different user personas and needs – all these aspects of the CRM launch are important. A poorly designed CRM, or one which with insufficient training, will struggle for adoption even if all the intangible cultural strengths are in place. We look at these aspects of a CRM implementation in our assessments…
CEOs are in a complex quandary on information security. On the one hand this is a topic requiring deep technical expertise which is (usually) outside the wheelhouse of CEOs, unless they head up a security tech company. On the other hand, it has become abundantly clear that in the court of public perception (and for that matter, the court of law), it is considered a CEO’s personal responsibility to ensure that appropriate protections are in place to protect the information of a company’s customers – particularly consumers. No CEO wants to end up on the front page of the newspaper or sued for negligence over a breach. Explore a few extra info on maximizing outsourced IT.
A trick any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
Every business should aim to have an IT consultant! Hiring a permanent IT expert is expensive, especially for a startup. IT consultants in Nottingham such as the Custard Group charge for their services based on the amount of work done for a company. A business may not require advanced IT services every month. For instance, a company may only require an expert to install a new system and train the users on how to use it. After the installation, the company can run the system and consult the expert when issues arise. Read additional details on gold nuggets of data.
Innovation Vista has a unique approach to selecting consultants for our engagements; we only hire lead consultants with experience as C-level IT leaders or Partner-level consultants who have demonstrated track records of tangible business results impacting Revenue, Market-share, and/or Margin significantly for their employers/clients. Our network includes consultants with experience in all major industries: Communication Services, Consumer Discretionary, Consumer Staples, Energy, Financial Services, Healthcare, Industrials, Information Technology, Materials, Real Estate, Utilities and more.
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients. See additional details at Innovation Vista.